Head of Master Program Digital Business & E-Commerce at European Business School Paris

An expert in digital marketing, Ahlem Abidi-Barthe is a consultant, as well as a researcher and an assistant professor at European Business School Paris where she is in charge of the Digital Business & E-Commerce master degree program.
She holds a PhD in management science from Toulouse Capitole University. Her research, focused on management issues, is on relationship personalization, Customer Relationship Management, big data, offer customization and experience marketing.

Articles from this author

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  Recommended / 2016-09-26

  Personalization: how do e-consumers feel about it?

  Ahlem Abidi-Barthe / Head of Master Program Digital Business & E-Commerce at European Business School Paris

  Emerging as an experiment fifteen years ago, personalization has become today a central feature of e-commerce, whether in the form of customization of products, the boom of made-to-measure or the personalization of customer relationships u…