No work without work tools. It is impossible to rethink and transform a business (its processes, its performance indicators, its methods, etc.) without rethinking and transforming its underlying tools. This duality, well-known in management sciences, becomes fundamental when, under the pressure created by big data, the focus of innovation gradually shifts from the products to the processes. However, the business line is powerless to conceive its own transformation via data. How do we get out of this trap?