AUTHOR
- Founder and Principal, HG Communications, LLC; former Senior Director of Global Communications, The Nielsen Company
- Howard Gross is founder and principal of HG Communications, LLC, a U.S.-based company that specializes in helping clients communicate complex issues and ideas across digital media.
He is formerly the Senior Director of Global Communications for the market research firm The Nielsen Company, where he provided cross-functional communication support for its television, internet, mobile, social media, and consumer products divisions worldwide. There, he researched and wrote articles, speeches, and presentations on behalf of top-level executives to audiences in the United States, Europe, Asia, and Latin America.
Prior to joining Nielsen, Howard was a Senior Vice President at the strategic communication firm Robinson Lerer & Montgomery, managing content strategies for crisis communication, issues management, thought leadership, public affairs, investor relations, and corporate social responsibility for multinational businesses.
As a writer, he was an editorial adviser to the Committee on Economic Development, and one of the authors of its report America’s Basic Research: Prosperity Through Discovery, which was incorporated by the U.S. House of Representatives into its National Science Policy Study. More recently, he ghostwrote the book Content to Commerce: Engaging Consumers Across Paid, Owned and Earned Channels, which examines the opportunities and challenges of social media and content marketing.
As an educator, Howard was a faculty member at Rensselaer Polytechnic Institute’s School of Management and Technology, where he co-founded one of the nation’s first MS/MBA programs to focus on digital communication applications and management.
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