Why does a company like L’Oréal spend 10 times more on advertising than on research? The answer lies within a strategic competition, proving extremely tough in the personal beauty and care sector. This advertising arms...
Nowhere will this change be more visible than in the area of road transport. Put another way, if we do not see such changes on the roads in China, it may imply that the reform...
The Age of Information implies that search engines are now the “infrastructure” of the Internet. It is no longer an individual product, but gradually becoming a public property. It is no longer sufficient to tame these...
With the emergence of new, often disruptive, forms of personal mobility, the automotive industry is facing a drastic change in its role and its relationship with consumers, end-users and society in general. New forms of...
All around the world, construction methods have begun an accelerated shift towards increased innovation and efficiency, whether in building design, the implementation of constructive solutions, or the distribution and placement of building materials. As a...
How do financial mathematics specialists imagine the markets in five to ten years? What exactly will their role look like? In a speech before ENSAE ParisTech alumni, specialist Nicole El Karoui addresses these issues through...
Overcoming the pessimism that permeates many visions of the future of the news media, today we find ourselves in a period of intense activity, i.e. in the “creative” phase of a Schumpeterian moment. Many startups...
“Professional people like us are living in a good time,” said Qin Zengchang, Vice Director of Beihang Education and Training Centre at Beihang University. While only 15 years ago, when he was still a postgraduate...