Emerging as an experiment fifteen years ago, personalization has become today a central feature of e-commerce, whether in the form of customization of products, the boom of made-to-measure or the personalization of customer relationships using...

Whatever form it may take, the enterprise of the future will strive to fulfill its traditional purpose: serve and satisfy its customers. But in achieving this objective, it will need to take into account a...

Shrouded in the secrecy of marketing services, at the heart of the manufacturing industry, innovation has today established itself as the ultimate solution, illustrated by insolent successes despite a challenging environment. Sometimes defined as the...