Emerging as an experiment fifteen years ago, personalization has become today a central feature of e-commerce, whether in the form of customization of products, the boom of made-to-measure or the personalization of customer relationships using...

Living under a green lifestyle, I lived through the policies China adopted to promote low-carbon growth and the green transformation, and the way they were rolled out. This article is to share my first-hand experiences.

From the perspective of an economist, the sharing economy can be described as a market expansion. Among the downsides, which are now well identified, competition is stronger: but is it still fair competition? And don’t...

Behind the proliferation of Uber stories hitting the headlines in many countries, the emergence of a sharing economy fascinates, and sometimes worries us, especially because of its blurry boundaries. From the perspective of an economist,...

The proven limits of individual efforts and the difficulty of managing collective dynamics make energy transition an extremely challenging task when approached through consumption. Fortunately, technologies can change the game: smart consumption is on the...

As noted in a previous article, the very notion of a responsible consumer faces certain limits. The truth is, significant changes in the energy mix cannot be achieved through the goodwill (or conversely, the guilty...

Energy transition is the changeover from an economy based on high consumption of fossil fuel sources to a more ecology-intensive society. In practical terms, an energy transition policy must provide for energy-saving, optimized generation systems...

Since July 2, 2008, when Red Bull uploaded its first video on YouTube, it has garnered more than one billion views on its channel. That’s a staggering number. If you assume that each viewing is...

The sharing economy has wind in its sails. Its proponents are growing in numbers and the utopian narrative disseminated by its promoters is currently in vogue. But there is another side to the coin.

Certainly marketers no longer exercise the leverage they once did. But it is a delusion to assume it has been transferred to consumers; especially in an increasingly complex world where the very notion of control...

Whatever form it may take, the enterprise of the future will strive to fulfill its traditional purpose: serve and satisfy its customers. But in achieving this objective, it will need to take into account a...

Shrouded in the secrecy of marketing services, at the heart of the manufacturing industry, innovation has today established itself as the ultimate solution, illustrated by insolent successes despite a challenging environment. Sometimes defined as the...

Come year 2030, what will business enterprises look like? Almost every qualified answer points in the same direction, or at least provides a foreseeable trend: if as predicted instability becomes the rule and not the...